For Sellers - for a long while, it has been true that "Nobody sells more homes than ReMax". ReMax has earned the distinction of being the Number One Realtor.

The residential real estate market in the Barrington Area is very healthy. The market value of your home is determined by the location, condition and price. My marketing program is designed to maximize the exposure of your home to target markets.

There are many homes for sale - even in today's active market - that are garnering dust, either because they are overpriced and/or in bad condition and/or not being marketed effectively.

Our market is exceptionally good, so it only makes sense for sellers to be as aggressive as possible. The question remains; how can we be assured of getting the best price without pricing ourselves out of the market?

There are several factors that must be considered. One is pricing, another is preparing the residence for sale and another is marketing. A well thought out pricing strategy, a concerted effort to make the home look the very best and a first-class marketing plan will cause buyers to perceive the true value in your home.

So, how do we price your home to create serious interest?

"Stay within your pricing range." The biggest mistake sellers are making is believing that market conditions will allow them to sell their home for more than it is worth. People who over price their homes are actually hurting themselves.

The real downfall of overpriced real estate is that it is always compared with something better - either something bigger, in better condition or with a better location. Buyers are predictable and compare your home to homes they have already seen.

When your home compare favorably to similar homes, it will create competition among prospective buyers and will result in getting an excellent sale price.

To achieve an accurate comparison, I have developed a unique statistical method that compares your home to the other homes as measured by price per square foot and real estate tax value. This method will aid in the creation of a reasonable asking price and offer to start the pricing dialogue.

Think about the difference between this approach and the more common approach of setting a high list price with the assumption that buyers will bid it down to the "right" price.

Next, let's look at highlighting your home from the competition. Our goal is to make your home stand apart from the other homes, your competition and to reach buyers.

How a home is marketed is almost as important as how it is priced. Marketing creates the momentum and exposure among qualified buyers. It is the emotional side of sales, and everyone knows that buying a home can be an emotional process.

It is very important that your residence is in the best possible condition and appearance - it's much easier to sell a car that has been waxed and clean - so I have developed a program that will help sellers "Simonize" their homes. There is a separate section in this web site regarding this matter.

My marketing strategies use, to the maximum, the two Multiple Listing Services (MLSNI & MAP), the Internet, direct mail and print advertising. It is important to reach as many potential buyers as possible.

What are we going to do for you?

We have all heard that the three most important factors regarding real estate are "location, location, location". Also, I believe, the three most important factors in selling your home are "exposure, exposure, exposure". Subsequently, our Marketing Action Plan is designed to give your home the most exposure to potential buyers.

MULTIPLE LISTING SERVICES

We will enter your home's data into two Multiple Listing Services (MAP & MLSNI). The multiple listing services alone are the best media for finding a buyer since data is principally directed to other Realtors. Also these services have recently changed in that they allow multiple pictures and visual tours which are invaluable. Also, I have created a MLS Data Sheet for each listing so you know what is being published in "every day" language, not in hard to understand abbreviations. We believe this is a very effective tool so it is very important our data is accurate and the pictures are favorable.

EXCLUSIVE INTERNET SITES:

www.BarringtonAreaRealty.com
www.IllinoisProperties.com
www.ReMax.com

MULTIPLE LISTING SERVICES:

www.Realtor.com

VIRTUAL TOURS

Every day, Internet marketing becomes more and more important to everyone and residential real estate is no exception. It is estimated that 75% of all buyers are using the Internet as an important source when looking for a home.

What does this mean to you? Instead of viewing a static picture of a home, buyers can now tour your home by going on the Internet - any time they want. A Virtual Tour exposes your home to a much wider audience. We will be providing a Virtual Tour of your home in four global web sites.

PRINT ADVERTISEMENTS

ReMax's print advertisement program is extensive and exceptionally effective. The use of print advertising is designed for each client. Every four weeks the client receives advertising schedules, which identify where and how your home was advertised.

BROCHURE

We will thoroughly photograph your residence and create copy to describe your residence in detail, highlighting appointments of each room. With the color digital photographs and detailed copy we will produce a brochure that will greatly assist our selling procedures. The color brochures will be distributed to visitors and be available, via the internet or regular mail, to potential buyers.

HOME BOOK "ABOUT THIS RESIDENCE..."

To educate potential buyers, the following information will be available at your residence:

• DETAILED PROPERTY DESCRIPTION
• PLAT OF SURVEY
• FLOOR PLAN*
• AREA FACTS
• AREA SCHOOLS
• UTILITY COSTS
• PARK DISTRICT PROGRAMS
• LIBRARY FACILITIES
• PHOTOS - ALL SEASONS
• FINANCING INFORMATION
• HISTORY OF REAL ESTATE TAX
• SPECIAL FEATURES
• COMMUTER SCHEDULE
• MAP OF LOCAL AREA

MAILINGS

Post Cards may be sent to target markets. Actually, each marketing effort is unique but our experience has been that a mailing within your neighborhood and/or within a certain radius of your home is most effective. Also we target neighboring areas where there is the possibility to attract the "move-up" buyers.

FLYERS

We promote your home to other Realtors with a creative Marketing Flyer. The initial Flyer will alert Realtors that your home is "new to the market". Afterwards we periodically send Flyers to Realtors as a 'memory jogger" that your home remains for sale. Also, 300 flyers are distributed to each Real Estate Sales Office within the Barrington Area.

OPEN HOUSE & BROKER TOUR

Open Houses are usually held on Sundays between 1:00 PM to 4 PM and we mutually decide on dates that are acceptable to you. Neighbors visit quite often and this is a positive since they may have friends who may have a genuine interest to move into the same neighborhood.

With your approval, we will schedule your home in the Broker Open House Tour that allows every interested Realtor to visit your home.

SIGNS

We strongly recommend the use of an attractive "For Sale" sign provided they are permitted in your neighborhood. Many buyers locate the residence because of the sign; since it highlights that your home is for sale within a neighborhood the buyers like.

The goal of any effective marketing plan translates to having positive exposure to qualified buyers. Our experience has shown that a strategically planned and implemented marketing program will maximize the exposure of your distinguished home and assist in getting the maximum financial return for selling your residence.

Following an objective analysis of the market factors that impact the sale of your residence, we will customize an innovative marketing, advertising and publicity plan which addresses your individual goals, and utilizes a collection of strategically targeted marketing activities to include the enrollment of your home into ReMax's "Renowned Properties", Exceptional Properties Marketing Plan. If your property qualifies, your home will be included.

We understand that the upper-tier real estate market is comprised of a limited number of financially elite individuals. That's why our marketing mix includes the incredible reach of the Internet, becoming the world's pre-eminent information delivery system.

To maximize global exposure for our upper-tier clients, we've established a site on the Internet to showcase our "Renowned Properties" Exceptional Homes Division listings.

Now you know how we work... "Talk to Tom" now... let's get started.

Contact Tom now so he can assist you with the sale of your home.